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Hacker Culture: The Young World of Cybercrime
In a world that has become so terrifyingly reliant on digital technologies, we can often forget the vulnerabilities it leaves us open to. While cyber-attacks...
Electric Ireland - #ThePowerWithin
Once in a while, you get your hands on a brief that doesn’t just challenge the mind, it inspires the mind.
Not Keeping Quiet... The New Resistance
‘’There is a crack in everything. That’s how the light gets in.’’ Leonard Cohen, Anthem, 1992.
Surf - Electric Picnic 2016
In 2016, we brought The Surf Laundry Club (the first ever festival laundrette) BACK to Electric Picnic, Ireland’s biggest festival.
Lil-Lets Let’s Talk
Lil-Lets was launching its first ever Irish campaign targeting girls between 8 and 17 years old. For tweens, vloggers & self-famers are where it’s at...
You won't BELIEVE what The Youth Lab learnt about Clickbait...
Nielsen recently released a report claiming that only 16% of people read articles word-for-word and 79% only scan web pages. Increasingly, consumers no longer seem...
#ThrowBack to the Future
In just three short months, LucasFilms will release the next instalment of the rebooted Star Wars series: Rogue One, following on from last year’s box-office...
Are we facing an 'RIP Snapchat' reality?
On the 2nd of August, Instagram, the second-most-popular social network among 18-35 year olds globally according to Facebook's most recent data, launched a major new...
The need for mission marketing - Part 2
HOW CAN BRANDS HELP TODAY’S YOUNG ACTIVISTS TO SHOW THEY GIVE A DAMN? To highlight its research findings on the need for mission business and...
The need for mission marketing - Part 1
YOUNG PEOPLE (REALLY WANT TO) GIVE A DAMN When it comes to brands - today, more than ever - young people really give a damn.