Tagged Insight
THE INSTAGRAM EDUCATION EVOLUTION
Instagram is increasingly becoming an educational sharing ground - moving away from pure FOMO inducing aspirational content. This 52INSIGHTS explores this evolution of the social...
Helping a bank be relevant in a sustainable way
One of Ireland’s leading financial service providers was struggling to connect with young students at both secondary and tertiary levels and lacked understanding of their...
Expanding a brand family from the salon into the every day
Our global FMCG client identified an opportunity in the consumer retail category for one of the world’s leading salon and styling brands. We needed to...
BODIES, BLOOD & BRILLIANCE: GEN Z & FEMINISM
"...there's a willingness now to be like, ‘Fine. Call me a ‘diva,' call me a ‘feminazi,' call me ‘difficult,' call me a "First World feminist,'...
Consumed by the news: Youth & news consumption in 2018
When everyone with a mobile is a potential source of news, and every ‘official’ news-site operates on a 24hour basis it can feel overwhelming. Being...
Call Me, Maybe? From Gen Viz To Gen Voice
Your voice is incredibly versatile, being able to convey instantly emotions ranging from joy to fury, and switch intonation to signal irony, sarcasm, or sincerity...
Youth Heroes & Villains Of The 2018 World Cup
Despite shaky origins (FIFA corruption and Russia), World Cup 2018 captivated young people around the world by doling out the underdog drama, feel-good multiculturalism, and...
An Equal Island: What's Love Got To Do With It?
Love Island has returned to screens with record-breaking viewership figures. Three million viewers tuned into episode 1 suggesting that packing a Spanish villa with young...
Youth & Tattoos: Getting Inked In 2018
One in two of all respondents to our Youth Culture Uncovered research felt like they weren't part of a generation. They were just themselves, an...
Brands For Change: The Climate Justice Warriors
The 'Beast from the East' which buried many parts of Europe in snow and ice, did more than ignite a bread and milk-fueled hysteria of...