Work

Here, we built a procedural cloth system that allows me to input any source font/text or any spline, and with that instantly produce a new cloth model that appears like an inflated balloon. This is extremely adaptable and as a result can be utilised to create letter sets that look like jelly sweets, balloons, or even more abstract body horror like characters. The system is fast and extremely responsive, allowing us to adapt existing client fonts into new, inflated letters at a pace, or invent brand new fonts from scratch, manually drawing in the source splines.

Mainly though, it’s just a good laugh.

Here's a look back at some of our favourite F*ck It Fridays from the past few years.

In this video someone wanted to pour paint over things in front of mirrors. So, that’s what we did.

One of our designers had become fixated with paper cutting. He collaborated with the rest of the team to create a series of neo-tribalism inspired paper masks that represent different aspects of culture: sneaker culture, gym culture and gamer culture.

One of the team wanted to experiment with 3D modelling and hey presto, an unusual visitor arrived at the reception of our studio.

We wanted to develop a piece of custom-built camera kit in preparation for an ambitious festival shoot. This was the initial test...

The end result was one of our favourite social posts of last year..

Social media junkies were endlessly asking 'how did you do that' - so, here's the tricks of the trade we invented for this one on that sunny F*ck it Friday!

More paint! We like paint. This time we played around with UV ink and a black light.

Another Fuck It Friday was creating new filters for Snapchat/Instagram.

These filter executions could be used to emphasize on-product launches and highlight the packaging for the products. The front design of a product would be scanned through an Instagram filter, and an animation starts to play seamlessly. As well as product launches, we'll be bringing this technological capability to more stunts that we will deliver in real life, eg: scanning a building and an animation starts to play.

After watching a series of videos with people creating domino structures and watching them fall, we had the idea of creating some digitally. Using Cinema 4d we experimented with a series of shapes and ideas.

Keep an eye on our social channels for lots more FIF content.