Work
Barry’s Tea - ‘You’re Home’
Barry’s Tea wanted to bring its new campaign ‘You’re Home’ to life over the busy festive season. THINKHOUSE proposed an airport activation delighting homecomers (and their waiting loved ones) by gifting them a Christmas “You’re Home” pack from Barry’s Tea.
We accompanied the activation with a film, shot at Dublin Airport days before Christmas, showing the joy of welcoming loved ones home for the holidays. Invited to sit in a cosy living room setup (in the middle of airport arrivals!) interviewees shared their anticipation and delight while waiting to welcome their family members home.
The resulting heartwarming film highlights that home is more than just a place—it's about the family, friends, and community that make us feel like we belong.
The film was a hit with audiences on social media clocking up 715k views across META platforms and 660k views on TikTok with incredibly positive sentiment appearing in the comments. THINKHOUSE also handled PR for the film which was snapped up by media, resulting in a total of 14 hits. Social and PR reach combined was 1.1 million.
The ‘You’re Home’ activation reflects Barry's Tea's commitment to grounding us in what truly matters - a sense of belonging - celebrating those connections that make us feel at home, no matter where we are.
See also
Barry's Tea 2020 Campaign 'Sisters'
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Barry's Tea - In The Wild
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