The Youth Lab
THE YE CONTROVERSY
Having recently explored the theme of modern brand leadership through the lens of youth, we just could not ignore the Ye controversy this week. The Ye (Kanye West) controversy has been inescapable, surfacing important conversations about leadership, responsibility and accountability culture while highlighting the pitfalls of personality-based brand collaborations. This 52INSIGHTS explores the turn of events and how they speak to youth’s expectations from brands.
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