As #RaceToZero speeds up, greenwashing concerns heat up. Just yesterday, the Norwegian Consumer Authority called out fashion giants H&M and Norrona for misleading claims in how they are using data.
Across the board there’s growing concern and conversation amongst marketers in how best to communicate sustainability credentials. This week’s 52INSIGHTS brings you some of the latest marketing stories and developments around responsible and impactful sustainability communication and spotlights some of our recent work to help guide retailers in this space.