The Youth Lab
IRELAND'S SO HOT RIGHT NOW
|
A CULTURAL RENAISSANCE
Ireland has always punched above its weight in the cultural realm, with Nobel prize winners aplenty, but it's fair to say we’ve rarely had such a presence in the cultural zeitgeist than we do currently.
Film:
‘Should I sing a rebel song?’ Cillian Murphy asked a crowd of reporters after winning a BAFTA recently. On Sunday, we’ll find out if this ‘proud Irish man’ wins the Oscar for best actor. Elsewhere, Dublin-based production house Element Pictures picked up 11 nominations in various categories for Poor Things, including best cinematography for Dubliner Robbie Ryan. Aside from awards, our actors and screen industry are receiving a huge amount of critical praise, penetrating the cultural conversations of the hour. It seems like there’s never been more praise or positive attention lauded upon Irish film stars. Andrew Scott and Paul Mescal received critical acclaim for All of Us Strangers and Barry Keoghan is EVERYWHERE from Hot Ones to the cover of GQ off the back of an excellent performance in Saltburn.
Thankfully it’s not just traditionally handsome white males in the limelight on International Women’s Day, established and rising stars Ruth Negga, Eve Hewson, Sharon Horgan, Saoirse Ronan, India Mullen and Toni O’Rourke are among the many women representing Ireland across stage and screen.
Art, design and fashion:
Irish designers are also having their time in the sun following London Fashion Week. Robyn Lynch recently collaborated with C.P. Company on a standout show in London Fashion Week following her gallery exhibition in London’s NOW Gallery, showcasing Ireland in all its glory in her unique style. And Alexander McQueen’s new Creative Director Seán McGirr had his debut show at the helm of the iconic fashion house. Irish designers are also in the limelight on social, Rachel Maguire’s (aka @rashhiiid) designs have a plethora of celebrity fans from Doja Cat and Megan Fox to Rosalia while artist Aaron Fahy’s (@aaronfdesign) stylised crayon album covers steamrolled in popularity becoming the official album art for Lil Nas X’s new single.
Music:
Music has always been Ireland’s bread and butter and Irish musicians currently in the limelight on the world stage include CMAT fresh off having a lol and courting some intentional controversy at the BRIT awards for having all the ‘craic’. Kneecap won the hearts of film critics at the Sundance Film with the first Irish-language film to screen there while winning the audience award, introducing the Belfast trio to a global audience. Neo-trad and folk bands Lankum and The Mary Wallopers are also growing in popularity overseas bringing uniquely Irish sounds to the world.
|
|
BRAND TAKEOUTS
IRELAND’S HAVING A MOMENT, BE PART OF IT: In the recent past it was often considered twee and diddly-eye to lean into Ireland and Irishness in any comms but, right now, it’s never been cooler, not a bad state of affairs leading into St. Patrick’s Day. Last week, THINKHOUSE, with our partners Barry’s Tea, took advantage of an iconic Andrew Scott red carpet moment with a playful throwback to his early career.
SUPPORT IRISH TALENT: You don’t have to go overseas to get a superstar ambassador or Oscar-winning talent; there’s talent aplenty on our shores with international credentials from young up-and-comers to grizzled vets. Avail of some of this talent directly through The Love Network, our proprietary network of young people, influencers and creators from the micro to the macro.
See also
FROM GENERALS TO GRANDFATHERS
In this week's 52INSIGHTS, we explore "The TikTok-ification of Politics," examining how polititions are leveraging TikTok to reshape their images and connect with younger audiences...
CASH FOR DRAMA: TIKTOK'S BATTLE ROYALE
If you’re a regular TikTok user you may have noticed over the last 6 months that TikTok’s algorithm is less ‘choreographed dance moves’ and more...