The Youth Lab

January

• Youth Hopes & Dreams For 2023 -For our first issue of 52INSIGHTS in 2023, we asked members of our global Love Network, our youth community, about what their hopes and dreams are for the year ahead.
• Wellness Deepdive - Exploring the wellness conversations that have started to shape how younger generations are choosing to take care of themselves.
• Chat GPT - What’s It All About - Our plan was to get ChatGPT to write this edition of 52INSIGHTS…
• Fun, Joy & Festivals: Youth Culture Uncovered Event Download -The big learnings brands and businesses can take to bring more joy and purpose to the lives of young people.

February

• De-Influencing, the new Influencing - When different, potentially opposing behaviours are all equally valid and true, how can brands truly understand and support youth’s needs?
• 5 Grammy Lessons For Youth Marketers - Inspiration from the big pop culture moments from the Grammy music awards that everyone was talking about.
• Must-Read Greenwashing Updates - The most important updates for brands on greenwashing trends and environmental claims.
• Survival of the Richest? - Exploring the latest research on global inequality and sharing a youth perspective on the divide.

March

• How To Woman-Up Exploring ways in which you can support and celebrate women & girls across the world today and every day.
• 9 Things That Made Youth Laugh - We asked The Love Network what was making them laugh.
• What you need to know about ‘algospeak.’
• How Youth Spend It - The latest trends and conversations around young generations' attitudes to wealth and their relationship with money.
• Everything Everywhere, All At Once - The latest youth responses to the IPCC report and new EU greenwashing directive.

April

• Joy Snacks - Sharing some joy snacks from our research with young people.
• The Big TikTok Debrief -The latest big TikTok debrief, from legislation and tech updates to youth concerns and brand implications.
• Indie Summit Insights - Insights from #TheIndieSummit in Singapore – the annual gathering of independent agencies of the global network, thenetworkone.
• Is Earth Day the new Pride? - Discussing if or how Earth Day is the new pride and how brand leaders can engage without greenwashing.

May

• Our Big AI Experiment - Our experience working with machines such as Midjourney, ChatGPT, and Stable Diffusion - highlighting the benefits and limitations we found.
• 10 AI Tools to try - 10 AI tools used by THINKERS that you should try too.
• Why Gen Z ❤️Voice Notes -The popularity of the audio messaging format, why it’s a new love language and what that means for brands.

June

• Beyond The Rainbow - Rainbow-washing in 2023 and how brands can get pride right.
• What’s Got Youth Heated? - We explore some of the hot topics that’s got our Love Network talking this week.
• How Youth Do News - We share our take on the Reuters report, exploring young people’s attitudes and behaviours towards news and its impacts.
• How Gen Z is Reshaping the Sports Landscape - We explore how Gen Z is disrupting the sports landscape; driving a new culture around sport media consumption and sports fandoms.
• The 2023 Festival Report - For week’s 52INSIGHTS we interviewed leaders in the festival space to explore what festival-goers want, and how brands can get festivals right.

July

• 5 Creator Economy Tips - We break down the 5 things you NEED to know about The Creator Economy.
• Threads unravelled - We break down what you need to know about Threads right now.
• The Barbie Effect- We talk all things Barbie!
• 6 Hot Takes On X - We ask the industry, the internet and our Love Network for their hot takes on ‘X’…

August

• Are Men Kenough? - We ask what it means to identify as male today; who are the key influential voices evolving the ‘masculinity’ conversation?
• The Boiling Brink: A New Climate - We explore the cultural tipping points being reached in public consciousness, how language is evolving and how the brand world is responding.
• The Great Aesthetic Intervention - We explore The Great Aesthetic Intervention; the worldwide phenomenon where young people seek to alter, re-imagine or preserve their appearance.
• The YOUTH Guide to Travel - We explore the theme of travel through the lens of youth, with year-long opportunities for brands of all kinds to connect and engage.

September

• The Vaping Epidemic -We explore the rising youth vaping epidemic - what’s driving it, what role does marketing play, and what next for young people’s health?
• The Era Of Fandom-Ination - We stan the fans - and find out how modern fandom can inspire great brand behaviour in comms.
• The Culture Of Sports - Inspired by the Rugby World Cup, we deep dive into sports collaborations and explore the youth conversation around sponsorship and branding in sports.
• What Got Youth Talking This Week - We share the top topics and take outs from global The Love Network conversations.

October

• U2 & The Future Of Live XP - We explore what makes it so moving for fans - and what it signals for the future of live music.
• What Got Youth Talking This Week? -We share the top topics from global The Love Network & internet conversations this week.
• One year of Musk’s twitter - We take a look at how things have been going for Elon and ‘X’.

November

• The #AD Creator Economy - We look at emerging guidelines in the Creator Economy that organisations, brands and creators need to know about.
• The Rise & Rise Of eSports - We explore the growth and cultural impact of esports.
• Is It RIP For Black Friday? - On the 48th ‘Black Friday’, we explore if we have reached peak post-Thanksgiving shopping frenzy, and if so, where or how are young people stretching their savvy shopping muscles?
• What Got Youth Talking This Week? -We share the top topics from global The Love Network & internet conversations this week.

December

• 2023: The Year Of Open AI - Donagh Humphreys, Head of Social and Digital Innovation at THINKHOUSE breaks down some of the big news items, the ongoing debates, and a whole load of other handy need-to-knows that will make you the go-to person for all things OpenAI at your Christmas work party.
• Youth Vernacular - The top 10 youth buzzwords taking over the timelines and TikToks of young people all over the world.
• What Got Youth Talking This Week? -We share the top topics from global The Love Network & internet conversations this week.

Shout out to The Youth Lab team; and our broader contributors here at THINKHOUSE; for coming up with the ideas and pulling thoughts and ideas together from all corners of the internet; and to our clients for their brilliant contributions throughout the year. Finally, and very importantly, thanks to The Love Network - our global network of young people who share their insights and ideas to bring depth to these weekly reports.

52INSIGHTS is now firmly established as one of our most effective communications tools and we regularly get feedback from clients, media and colleagues that the insights shared are useful learning tools to stay on top of the changing face of youth culture and marketing. If you’d like to encourage someone to sign up to receive 52INSIGHTS every Friday, please send them this link or ask them to email theyouthlab@thinkhousehq.com.