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FROM GENERALS TO GRANDFATHERS
FROM GENERALS TO GRANDFATHERS

In this week's 52INSIGHTS, we explore "The TikTok-ification of Politics," examining how polititions are leveraging TikTok to reshape their images and connect with younger audiences...

CASH FOR DRAMA: TIKTOK'S BATTLE ROYALE
CASH FOR DRAMA: TIKTOK'S BATTLE ROYALE

If you’re a regular TikTok user you may have noticed over the last 6 months that TikTok’s algorithm is less ‘choreographed dance moves’ and more...

AI Connect - Industry Leaders Come Together To Drive Ireland's Efforts Around AI Adoption
AI Connect - Industry Leaders Come Together To Drive Ireland's Efforts Around AI Adoption

"Ireland is So Hot Right Now" was the energy of the day as some of Ireland's leading marketers were joined by Simon Coveney, Minister of...

GOAL NextGen ‘Spark’ - How A Creative Youth X-Change Became a Number One Hit
GOAL NextGen ‘Spark’ - How A Creative Youth X-Change Became a Number One Hit

GOAL is a humanitarian aid agency that has been responding to crises around the world for the last 47 years. GOAL NextGen is the agency’s...

YOUNG LOVE, CONNECTION & DISCONNECTION
YOUNG LOVE, CONNECTION & DISCONNECTION

“Karma is the guy on the Chiefs, coming straight home to me.” - Taylor Swift

Laura Costello Appointed As Head Of Sustainability And Planet Services At THINKHOUSE
Laura Costello Appointed As Head Of Sustainability And Planet Services At THINKHOUSE

THINKHOUSE has appointed Laura Costello as Head of Sustainability and Planet Services. The newly created role is a result of increased client demand for services...

WHAT GOT YOUTH TALKING THIS WEEK
WHAT GOT YOUTH TALKING THIS WEEK

In this week’s 52INSIGHTS, we share some topical internet conversations and themes from The Love Network, our unique global network of 16-35 year olds that...

SKIN DEEP
SKIN DEEP

Beauty has always been big business; however, right now, the category is poised for exceptional growth. In 2023, the global beauty market (incl. skincare, fragrance...

PREDICTIONS 2024 PART 2
PREDICTIONS 2024 PART 2

This edition follows last week’s edition of 52INSIGHTS where we shared predictions for 2024 from marketing and business leaders such as Danny McCoy (CEO, IBEC)...

PREDICTIONS 2024 PART 1
PREDICTIONS 2024 PART 1

Every year, we invite some of the brightest and boldest thought leaders from the world of business and marketing to answer one, important question: “What...

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