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St Patrick’s Day Called… It’s Bored of Stout!
The team at Kahlúa felt it was time to end stout’s domination of St Patrick’s Day celebrations by providing an alternative drink that offers a...
THE PETRO-STATE OF FOOTBALL
A Well Oiled Machine
10 TAKEAWAYS FROM SXSW ‘24
Jane McDaid, Founder and Head of Creative Innovation went to SXSW and participated in the IRELAND HOUSE programme - promoting the Irish Commercial Creative sector...
SDGs AND THE ROAD TO 2030
“The goals have grabbed people’s imagination, but they haven’t yet grabbed resources.”
F*ck It Friday - The Domino Effect
New ideas can be scary. Sometimes, working within the confines of briefs and strategies, innovative creative ideas can become diluted because we don't have concrete...
FROM GENERALS TO GRANDFATHERS
In this week's 52INSIGHTS, we explore "The TikTok-ification of Politics," examining how polititions are leveraging TikTok to reshape their images and connect with younger audiences...
CASH FOR DRAMA: TIKTOK'S BATTLE ROYALE
If you’re a regular TikTok user you may have noticed over the last 6 months that TikTok’s algorithm is less ‘choreographed dance moves’ and more...
AI Connect - Industry Leaders Come Together To Drive Ireland's Efforts Around AI Adoption
"Ireland is So Hot Right Now" was the energy of the day as some of Ireland's leading marketers were joined by Simon Coveney, Minister of...
GOAL NextGen ‘Spark’ - How A Creative Youth X-Change Became a Number One Hit
GOAL is a humanitarian aid agency that has been responding to crises around the world for the last 47 years. GOAL NextGen is the agency’s...
YOUNG LOVE, CONNECTION & DISCONNECTION
“Karma is the guy on the Chiefs, coming straight home to me.” - Taylor Swift