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An Obsession Is Born
“It’s perfect.” “It’s raw.” “It’s addictive.” “It’s heartbreaking.” “It’s beautiful.” “It’s essential.” “It’s alive.”
The Twitching Hour
The social media ecosystem is constantly evolving; producing new contenders with fresh methods of connecting people. One which has been exploding in popularity but remained...
Marketing To Youth: The 10 Bes
It’s 2018 and marketing is on fire. Younger generations now have an even more heightened awareness of marketing. They are a more politicized, more engaged...
Marketing To Youth: Don't Miss The Mark
On Tuesday 25th September 2018, Thinkhouse hosted “Don’t Miss The Mark” a breakfast session, in association with the Marketing Institute of Ireland. It was an...
Breaking the Circle – Are Young People Turning Away from Social Media?
If ever there was a sign we’ve reached ‘peak social’, look no further than Channel 4’s new social media-based reality show The Circle. Like something...
Nike Just Did It: Why youth think the new Nike rules
“Of course Nike did this on purpose. It’s genius. In fact, it’s the best damn thing a brand has done this year. Why? Because Nike...
Youth & education: Changing 3rd level attitudes
Experts predict there will be over 21 million students in US third level institutions by 2020. This will be a 40% increase on figures recorded...
Consumed by the news: Youth & news consumption in 2018
When everyone with a mobile is a potential source of news, and every ‘official’ news-site operates on a 24hour basis it can feel overwhelming. Being...
The New Socialists: Young, Red and Willing to Share
Socialism is an economic model which suggests that rather than private individuals owning or claiming their individual share of available resources, we share them out...