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The Twitching Hour
The social media ecosystem is constantly evolving; producing new contenders with fresh methods of connecting people. One which has been exploding in popularity but remained...
Marketing To Youth: The 10 Bes
It’s 2018 and marketing is on fire. Younger generations now have an even more heightened awareness of marketing. They are a more politicized, more engaged...
Marketing To Youth: Don't Miss The Mark
On Tuesday 25th September 2018, Thinkhouse hosted “Don’t Miss The Mark” a breakfast session, in association with the Marketing Institute of Ireland. It was an...
Breaking the Circle – Are Young People Turning Away from Social Media?
If ever there was a sign we’ve reached ‘peak social’, look no further than Channel 4’s new social media-based reality show The Circle. Like something...
Nike Just Did It: Why youth think the new Nike rules
“Of course Nike did this on purpose. It’s genius. In fact, it’s the best damn thing a brand has done this year. Why? Because Nike...
Youth & education: Changing 3rd level attitudes
Experts predict there will be over 21 million students in US third level institutions by 2020. This will be a 40% increase on figures recorded...
Consumed by the news: Youth & news consumption in 2018
When everyone with a mobile is a potential source of news, and every ‘official’ news-site operates on a 24hour basis it can feel overwhelming. Being...
The New Socialists: Young, Red and Willing to Share
Socialism is an economic model which suggests that rather than private individuals owning or claiming their individual share of available resources, we share them out...
Youth's Roar for Climate Accountability
California is burning. Ireland is in drought. People in Spain and Portugal are advised to stay indoors as the heat tops 45C. The Japanese heatwave...