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2020 TIME - PART 4: WELLNESS
The wellness space is constantly transforming. This edition of 52INSIGHTS continues our exploration of the trends for the year and decade ahead, through the lens...
2020 TIME - PART 3: THE FUTURE OF FOOD
What we eat and the way we eat it changes over time. Today, youth appetites are increasingly adapting in line with their values. Why? Eating...
WTF ARE YOU TALKING ABOUT? YOUTH PHRASES
We have trawled through the forums of Reddit, gay Twitter and the comments sections of VSCO girl posts so you can understand wtf everybody is...
2020 TIME - PART 2: URBAN YOUTHIFICATION
“The locational preferences of young adults hold large consequences… Where they choose to live will have a lasting impact on which places grow, which stagnate...
2020 TIME - PART 1: GEN ALPHA
“I don’t know where I’m going from here but I promise it won’t be boring.” David Bowie
WHEN MICRO BECOMES MACRO
Last week something special happened in Ireland – the humanity of young females shone in an epic micro-funding initiative for its two primary children hospitals...
SPOTIFY WRAPPED 2019
Spotify Wrapped was released this week. It’s one of the most anticipated campaigns of the year - a tool that enables premium Spotify users to...
GREEN FRIDAY? YOUTH & SHOPPING
“It’s not a day. It’s a synonym for “sale.” And it needs to change.” NY Times on Black Friday 2019
OK BOOMER?!
This 52INSIGHTS examines the recent explosion of the phrase ‘OK boomer’ - now widely being described as ‘the insult of the year.’