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2020 TIME - PART 4: WELLNESS
2020 TIME - PART 4: WELLNESS

The wellness space is constantly transforming. This edition of 52INSIGHTS continues our exploration of the trends for the year and decade ahead, through the lens...

2020 TIME - PART 3: THE FUTURE OF FOOD
2020 TIME - PART 3: THE FUTURE OF FOOD

What we eat and the way we eat it changes over time. Today, youth appetites are increasingly adapting in line with their values. Why? Eating...

WTF ARE YOU TALKING ABOUT? YOUTH PHRASES
WTF ARE YOU TALKING ABOUT? YOUTH PHRASES

We have trawled through the forums of Reddit, gay Twitter and the comments sections of VSCO girl posts so you can understand wtf everybody is...

2020 TIME - PART 2: URBAN YOUTHIFICATION
2020 TIME - PART 2: URBAN YOUTHIFICATION

“The locational preferences of young adults hold large consequences… Where they choose to live will have a lasting impact on which places grow, which stagnate...

2020 TIME - PART 1: GEN ALPHA
2020 TIME - PART 1: GEN ALPHA

“I don’t know where I’m going from here but I promise it won’t be boring.” David Bowie

WHEN MICRO BECOMES MACRO
WHEN MICRO BECOMES MACRO

Last week something special happened in Ireland – the humanity of young females shone in an epic micro-funding initiative for its two primary children hospitals...

FIF
FIF

Bold ideas can be scary. Sometimes, working within the confines of briefs and strategies, bold can become diluted because we haven’t ‘proof that it works.’...

SPOTIFY WRAPPED 2019
SPOTIFY WRAPPED 2019

Spotify Wrapped was released this week. It’s one of the most anticipated campaigns of the year - a tool that enables premium Spotify users to...

GREEN FRIDAY? YOUTH & SHOPPING
GREEN FRIDAY? YOUTH & SHOPPING

“It’s not a day. It’s a synonym for “sale.” And it needs to change.” NY Times on Black Friday 2019

OK BOOMER?!
OK BOOMER?!

This 52INSIGHTS examines the recent explosion of the phrase ‘OK boomer’ - now widely being described as ‘the insult of the year.’