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Unlocking brand relevance for a famed brand under-indexing with youth
Unlocking brand relevance for a famed brand under-indexing with youth

The Youth Lab was tasked by a global coffee brand with investigating what it's like to be young from the perspective of Gen Z and...

Jameson Connects With THINKHOUSE For Its Global Social Content
Jameson Connects With THINKHOUSE For Its Global Social Content

Following an international pitch process, THINKHOUSE has been selected by Irish Distillers, part of Pernod Ricard Group, as its agency of record for the brand’s...

BLACK LIVES MATTER: YOUTH & BRANDS
BLACK LIVES MATTER: YOUTH & BRANDS

“It’s up to all of us—Black, white, everyone—no matter how well-meaning we think we might be, to do the honest, uncomfortable work of rooting it...

BLACK LIVES MATTER: PROTESTING IN A PANDEMIC
BLACK LIVES MATTER: PROTESTING IN A PANDEMIC

TW: this article addresses themes of violence toward black people and the murder of George Floyd.

8 THINGS TO KNOW ABOUT TIKTOK TODAY
8 THINGS TO KNOW ABOUT TIKTOK TODAY

TikTok generated "the most downloads for any app ever in a quarter" in Q1 2020.

THE CLASS OF 2020
THE CLASS OF 2020

“You’re going to have to grow up faster than some generations.”

FACING FASHION UNDER LOCKDOWN
FACING FASHION UNDER LOCKDOWN

Lockdown, shelter in place or cocooning - whatever you call your current status - the global necessity for us to stay in our homes has...

COVID CHANGEMAKERS: FUNDRAISING & FUN FOR THE FRONTLINE
COVID CHANGEMAKERS: FUNDRAISING & FUN FOR THE FRONTLINE

Covid-19 has sparked a new era of the everyday hero. Captain Tom Moore (arguably one of the biggest cultural heroes of the moment), walked 10...

EMERGING IN AN EMERGENCY
EMERGING IN AN EMERGENCY

This week, The Youth Lab launched the 2020 edition of Youth Culture Uncovered; an annual insights’ programme exploring the hypothesis, “what’s it like to be...

STREAMING & COVID: THE TIGER KING CRAZE
STREAMING & COVID: THE TIGER KING CRAZE

From Disney+ to Animal Crossing, entertainment consumption has sky-rocketed over the past few weeks.