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Life Style Sports - Reopening Post COVID-19
Independent, Irish-owned retailer Life Style Sports was planning its reopening following the COVID-19 pandemic. The closure of the retail store was a major hit to...
Launching MyImpact
MyWaste.ie recently launched MyImpact, an app dedicated to helping reduce household waste by asking people to think carefully about what they buy.
Tony's Chocolonely
We were tasked with bringing fame to Tony’s Chocolonely, the ethical chocolate company committed to making the chocolate industry 100% slavery-free.
Helping a bank be relevant in a sustainable way
One of Ireland’s leading financial service providers was struggling to connect with young students at both secondary and tertiary levels and lacked understanding of their...
Connecting the travel industry to next gen digital explorers
The Youth Lab partnered with one of the world’s largest travel companies, to help them futureproof one of their brands, a global hotel booking site...
Expanding a brand family from the salon into the every day
Our global FMCG client identified an opportunity in the consumer retail category for one of the world’s leading salon and styling brands. We needed to...
Unlocking brand relevance for a famed brand under-indexing with youth
The Youth Lab was tasked by a global coffee brand with investigating what it's like to be young from the perspective of Gen Z and...
Jameson Connects With THINKHOUSE For Its Global Social Content
Following an international pitch process, THINKHOUSE has been selected by Irish Distillers, part of Pernod Ricard Group, as its agency of record for the brand’s...
BLACK LIVES MATTER: YOUTH & BRANDS
“It’s up to all of us—Black, white, everyone—no matter how well-meaning we think we might be, to do the honest, uncomfortable work of rooting it...
BLACK LIVES MATTER: PROTESTING IN A PANDEMIC
TW: this article addresses themes of violence toward black people and the murder of George Floyd.