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Helping a bank be relevant in a sustainable way
Helping a bank be relevant in a sustainable way

One of Ireland’s leading financial service providers was struggling to connect with young students at both secondary and tertiary levels and lacked understanding of their...

Connecting the travel industry to next gen digital explorers
Connecting the travel industry to next gen digital explorers

The Youth Lab partnered with one of the world’s largest travel companies, to help them futureproof one of their brands, a global hotel booking site...

Expanding a brand family from the salon into the every day
Expanding a brand family from the salon into the every day

Our global FMCG client identified an opportunity in the consumer retail category for one of the world’s leading salon and styling brands. We needed to...

Unlocking brand relevance for a famed brand under-indexing with youth
Unlocking brand relevance for a famed brand under-indexing with youth

The Youth Lab was tasked by a global coffee brand with investigating what it's like to be young from the perspective of Gen Z and...

Jameson Connects With THINKHOUSE For Its Global Social Content
Jameson Connects With THINKHOUSE For Its Global Social Content

Following an international pitch process, THINKHOUSE has been selected by Irish Distillers, part of Pernod Ricard Group, as its agency of record for the brand’s...

BLACK LIVES MATTER: YOUTH & BRANDS
BLACK LIVES MATTER: YOUTH & BRANDS

“It’s up to all of us—Black, white, everyone—no matter how well-meaning we think we might be, to do the honest, uncomfortable work of rooting it...

BLACK LIVES MATTER: PROTESTING IN A PANDEMIC
BLACK LIVES MATTER: PROTESTING IN A PANDEMIC

TW: this article addresses themes of violence toward black people and the murder of George Floyd.

8 THINGS TO KNOW ABOUT TIKTOK TODAY
8 THINGS TO KNOW ABOUT TIKTOK TODAY

TikTok generated "the most downloads for any app ever in a quarter" in Q1 2020.

THE CLASS OF 2020
THE CLASS OF 2020

“You’re going to have to grow up faster than some generations.”

FACING FASHION UNDER LOCKDOWN
FACING FASHION UNDER LOCKDOWN

Lockdown, shelter in place or cocooning - whatever you call your current status - the global necessity for us to stay in our homes has...