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THINKHOUSE, TU Dublin, and GSA Group Launch the Breakthrough Scholarship
Technological University Dublin (TU Dublin), youth marketing company THINKHOUSE and Global Student Accommodation Group (GSA Group) have announced a scholarship with life-changing potential for an...
WEED CULTURE, RULES & GEN Z
The global youth conversation around weed and cannabis has grown steadily over the last number of years. The whole world was talking about weed again...
Social & Digital Update: Personalised Ads and Shoppable Content On Instagram
Over the past two years, the mammoth success of short-form video sharing apps has caused a game of catch-up for previously dominant social media platforms...
STARS IN THEIR EYES: YOUTH & THE ASTROLOGY BOOM
This week’s 52INSIGHTS looks at the rise of youth trends around horoscopes and Astrology.
MODERN DAY HEROES & HUSTLERS
“I think a hero is really any person intent on making this a better place for all people.” – Maya Angelou
Social & Digital Update: Byte Challenges TikTok
Have you been trying to fill the Vine shaped hole in your day since it was shut in 2016? Well then, we’d like to introduce...
GENERATION MANIFESTATION
The act of manifestation has taken over Gen Z landscape as thoroughly as, well, TikTok. A cursory search on the platform reveals reams of clips...
FRIENDS REUNION, NAOMI OSAKA & FIGHT FOR PUBLIC SPACE
This week, we’re looking at youth’s reaction to the Friends reunion, and the frenzied Matt LeBlanc meme moment that the Irish internet enjoyed in its...
PRIDE 2021: SHIFTING NORMS & BRAND EXPECTATIONS
It’s Pride month. This week’s 52INSIGHTS explores youth's take on Pride today - what it means to younger generations and their take on brands and...
A NEW ERA: ABLOH, FOSSIL FUELS & YOUTH
This weeks’ 52INSIGHTS spotlights youth creative & style hero Virgil Abloh, youth moods emerging from Covid and the role of young voices in business as...