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What Did the Super Bowl Really Tell Us?
What Did the Super Bowl Really Tell Us?

Each year alongside the Super Bowl, the cultural mood of the moment is reinforced and marketing lessons are learned. Despite viewership declining, brands are paying...

Yugo - The birth of a new global student accommodation brand
Yugo - The birth of a new global student accommodation brand

In 2021, we started working with Yugo, one of the world’s biggest players in the international student accommodation market. Established 30 years ago, Yugo has...

Keeping Up With the Metaverse
Keeping Up With the Metaverse

We’ve been following all the metaverse gossip closely (and have written about it quite a few times). With Meta aka Facebook stocks plummeting this week...

THINKHOUSE Strengthens its Leadership Team with new key appointments
THINKHOUSE Strengthens its Leadership Team with new key appointments

THINKHOUSE is an Irish-headquartered, digital-first agency, powered by youth culture. Following a year of growth, it now announces three new senior appointments: Donagh Humphreys as...

What’s Happening with the Spotify Drama?
What’s Happening with the Spotify Drama?

Publishing giant Spotify’s market capitalisation reportedly fell more than $2 billion last week following a public reckoning.This week’s 52INSIGHTS explores Spotify’s latest drama and what...

Europe Reopening Vibe Check
Europe Reopening Vibe Check

Big news around Europe this week. The World Health Organisation has declared that Europe is officially coming to the end of the pandemic, with the...

Zero Need for a Dry January
Zero Need for a Dry January

Following a successful launch of Heineken 0.0 into the marketplace in 2019 we needed a fresh campaign to ensure the brand is positioned as the...

F*ck It Friday
F*ck It Friday

New ideas can be scary. Sometimes, working within the confines of briefs and strategies, innovative creative ideas can become diluted because we don't have concrete...