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HOW DO YOUTH FEEL ABOUT INFLATION
HOW DO YOUTH FEEL ABOUT INFLATION

“Things are normalizing… but they are not normal.” - Seth Carpenter, Morgan Stanley's Chief Global Economist

Let the Festivals Commence!
Let the Festivals Commence!

It’s been a long twenty-four months plus without festivals and now we’re back, with a greater appreciation for the things we took for granted -...

TIKTOK X POLITICS: CHANGE, MISINFORMATION & CREATION
TIKTOK X POLITICS: CHANGE, MISINFORMATION & CREATION

“An astonishing amount of people are learning about the invasion of Ukraine through digital creators who have begun to cover it. We take that really...

Lucozade Alert’s marketing Gets Sharp on Tik Tok
Lucozade Alert’s marketing Gets Sharp on Tik Tok

Whether it’s long hours studying, staying up to play the latest big Games release or just trying to juggle modern life - real people are...

WHAT DOES THE IPCC REPORT MEAN FOR BRANDS & BUSINESS?
WHAT DOES THE IPCC REPORT MEAN FOR BRANDS & BUSINESS?

“I have seen many scientific reports in my time, but nothing like this. [The] IPCC report is an atlas of human suffering and a damning...

JAMESON RAISES A GLASS TO INTERNATIONAL WOMEN’S DAY
JAMESON RAISES A GLASS TO INTERNATIONAL WOMEN’S DAY

Social content whisks viewers to the streets of Dublin, Paris and Barcelona in conversation with some of the remarkable women behind Ireland’s favourite whiskey

Solidarity With Ukraine
Solidarity With Ukraine

In the midst of the terrible news breaking of Russian attacks in Ukraine, we will not be doing our usual 52INSIGHTS. We’re elevating other voices...

What Did the Super Bowl Really Tell Us?
What Did the Super Bowl Really Tell Us?

Each year alongside the Super Bowl, the cultural mood of the moment is reinforced and marketing lessons are learned. Despite viewership declining, brands are paying...

Yugo - The birth of a new global student accommodation brand
Yugo - The birth of a new global student accommodation brand

In 2021, we started working with Yugo, one of the world’s biggest players in the international student accommodation market. Established 30 years ago, Yugo has...