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HOW DO YOUTH FEEL ABOUT INFLATION
“Things are normalizing… but they are not normal.” - Seth Carpenter, Morgan Stanley's Chief Global Economist
Let the Festivals Commence!
It’s been a long twenty-four months plus without festivals and now we’re back, with a greater appreciation for the things we took for granted -...
TIKTOK X POLITICS: CHANGE, MISINFORMATION & CREATION
“An astonishing amount of people are learning about the invasion of Ukraine through digital creators who have begun to cover it. We take that really...
Lucozade Alert’s marketing Gets Sharp on Tik Tok
Whether it’s long hours studying, staying up to play the latest big Games release or just trying to juggle modern life - real people are...
WHAT DOES THE IPCC REPORT MEAN FOR BRANDS & BUSINESS?
“I have seen many scientific reports in my time, but nothing like this. [The] IPCC report is an atlas of human suffering and a damning...
JAMESON RAISES A GLASS TO INTERNATIONAL WOMEN’S DAY
Social content whisks viewers to the streets of Dublin, Paris and Barcelona in conversation with some of the remarkable women behind Ireland’s favourite whiskey
Solidarity With Ukraine
In the midst of the terrible news breaking of Russian attacks in Ukraine, we will not be doing our usual 52INSIGHTS. We’re elevating other voices...
What Did the Super Bowl Really Tell Us?
Each year alongside the Super Bowl, the cultural mood of the moment is reinforced and marketing lessons are learned. Despite viewership declining, brands are paying...
Yugo - The birth of a new global student accommodation brand
In 2021, we started working with Yugo, one of the world’s biggest players in the international student accommodation market. Established 30 years ago, Yugo has...