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DISCOVERING KATE BUSH FOR THE FIRST TIME
Young generations are rediscovering iconic pop cultural phenomenons from decades past, like books, fashion, and of course music, and using social media to drive them...
BRANDS REACT: COURT DRAMA & PRELOVED ISLAND
YPulse's Pop Culture Redefined trend report found that 61% of 13-39-year-olds like when brands make memes based off of pop culture. But when it comes...
MET GALA HOT TAKES FOR BRANDS
The annual May Met Gala brings together many bright stars in fashion for a highly curated annual affair at the Metropolitan Museum of Art's Costume...
5 LESSONS FROM THE OSCARS
This week’s 52INSIGHTS masterpiece brings you our take on how 2022 Oscar celebrity glam and pop culture drama translate to valuable youth communications lessons.
THAT HORROR LIFE
It’s now officially spooky season folks and more than half the globe is set to celebrate Halloween. It’s the western world’s 2nd favourite annual holiday...
GEN Z X SPORTS: RONALDO’S RETURN
Cristiano Ronaldo’s highly publicised return to Manchester United this week caused a social media stir not seen for any other player. @ManUtd’s official Twitter announcement...
FRIENDS REUNION, NAOMI OSAKA & FIGHT FOR PUBLIC SPACE
This week, we’re looking at youth’s reaction to the Friends reunion, and the frenzied Matt LeBlanc meme moment that the Irish internet enjoyed in its...