THINKING OUT LOUD is hosted by Keith Walsh who, prior to joining THINKHOUSE worked as a presenter with RTÉ, Ireland’s national broadcaster. Throughout the series, Keith meets with the marketeers behind global brands, explores best practice for partnerships and how their most famous brand moments came to be, unlocking valuable advice for marketing professionals.

In Episode One, Keith talks to Wojciech Bogusz, Marketing Director, Heineken Ireland about sustainability in marketing, particularly Heineken’s recent trailblazing activation at Electric Picnic, The Greener Bar (which was led by THINKHOUSE in partnership with Heineken Ireland’s other agency partners Honey & Buzz, RedStar). The Greener Bar, a product of Heineken’s global sustainability initiative, “Brew a Better World”, saw a saving of 23,646kg of CO2 emissions, the equivalent of the annual electricity of 4,600 homes* by reducing waste and energy.

Keith Walsh said: “Since joining THINKHOUSE I’ve been having this ongoing conversation with the team about how interesting the marketing journey is and how powerful and effective the ideas are. I wanted to use my expertise in radio to create a dialogue about WHY. Why do we do the things we do? It’s a real treat to interview these brand and marketing leaders for THINKING OUT LOUD and to bring their insights to the broader marketing and business environment.”

Jane McDaid, THINKHOUSE Founder + Head of Creative Innovation said: “As an organisation, we are always looking to innovate and shine the light on brilliant work. THINKING OUT LOUD is a new way to reflect on great work with some of the world’s best marketing leaders. It’s also an opportunity to show off some amazing work by us and our agency friends and partners. THINKING OUT LOUD offers a unique look at the work, but really it’s about getting these amazing people that we work with to share their insights so that we can all learn and grow.”

*equivalents calculated via global EPA calculator tool.