2021 Review Actions:

To establish THINKHOUSE’s 2021 carbon footprint, we used the same format as 2019 and 2020, analysing our impact across three key areas:

1. Office overheads: Utilities (heating, electricity), Consumables (paper), IT goods (laptops, phones, monitors, etc.), Wastes - recycling and landfilling

2. Travel: commuting from home to the office

3. Travel: business travel (on general business, non-chargeable)

Note: The CO2 conversion factors are taken from Electric Ireland bills for the electricity and natural gas, and for most other inputs are taken from the Ecoinvent database, version 3.5.

Outcomes:

Thinkhouse’s carbon footprint for 2021 comes to a total of 22 tonnes of CO2.

Broken down, the main source of our impact came from office overheads, the largest impact area being our energy - gas (10.4 tonnes) and electricity (5.7 tonnes).

The single largest impact, gas usage, comprised nearly 50% of the overall CO2 footprint.

1. Office overheads: 20.3 tonnes

2. Travel // commuting from home to the office: 0.5 tonnes

3. Travel // business travel: 1.2 tonnes

Key Takeaways | Opportunities & Challenges:

• Disruption: 2021 continued to be disrupted by the COVID-19 pandemic. While much of the year saw remote working continue, there was some return to the office. The hybrid work environment set up continues into 2022.

• Reductions: Comparing our baseline impact in 2019 (47.9 tonnes), we reduced our carbon footprint by over 50%. The reduction in commuting and business travel from 2019 helped to keep impact (and office waste) low.
• Increases: A big area that increased in 2021, due to increase in staff headcount was our IT consumables. Among other increased tech needs, we purchased 21 new laptops.
• Headcount: An ongoing challenge with managing our impact is our growing headcount.
• Process: We have implemented new process for tracking commuting data into 2022 as the hybrid set-up makes this a little difficult.
• Office energy & layout: there are ongoing efforts to make our energy plan greener and to transform the office space to allow for more sustainable production/shoots (client work) into the medium term.
• Updates and efforts from each department are shared regularly at company meetings including, but not limited to, new production methodologies, WOWS and suppliers.

Ongoing Scope 3 Actions & Next Steps:

• All employees AdGreen training
• Piloting AdGreen Calculator use for production/shoots
• Focus on step 5 of Ad Net Zero roadmap to work on addressing and reducing our Scope 3 impact, while continuing to engage with Purpose Disruptor tools and driving conversation in broader industry.
• Hosting twice monthly internal learning sessions - ‘Friday’s For Future’ for all employees