Developed by THINKHOUSE, the Goodfella’s Pizza Game was inspired by the brands most recent TVC, ‘The Godmother’ and challenges players to catch falling slices of pizza and avoid hazardous items which instantly end the game for you. The more slices you catch, the better chance you have of winning one of hundreds of spot pizza prizes.

According to Sharon Whelan, Marketing Manager, Goodfellas Pizza at Birds Eye: “We’ve always strived to be first to market with innovative social media moments that rewards our consumers with something fun and different. With the Goodfella’s Pizza Game, we acknowledged the boredom that our fans were experiencing during lockdown and created a challenge to compete with each other from the comfort of their living room”

The AR/VR game was delivered in house by THNKHOUSE following a host of first to market AR/VR experiences throughout 2019.

Dave Byrne, Head of Creative, THINKHOUSE said: “In THINKHOUSE, technology and creativity have always gone hand in hand, and we have always strived to push the envelope when it comes to creative tech. As our experience of AR/VR grows within our in-house studio, so does our thinking. Brands who recognise that audiences are hungry for new online experiences that are less passive and more active will recruit a whole new consumer set, ready and willing to get lost in your brand world. Goodfella’s Pizza is now smack bang in the middle of thousands of smartphones across the country with this new game, ensuring a deeper understanding of the fun that comes with the brand.”

Already, since launch, the game has been a real hit with Goodfella’s Pizza fans and has been played thousands of times from players around the country.